Collection: Pure=Beauty

Multi-use and natural skincare products

Sometimes less is more. Pure=Beauty is a skincare brand based on simple yet high-quality ingredients that will do miracles for your skin. Pure=Beauty specializes in multi-use beauty products that will simplify your daily beauty routines. You can find nourishing beauty oils for face, body and hair, refreshing face mists and shea butters that will make your skin as soft as a feather. All the products are made in Finland from sustainably and ethically produced vegan ingredients. Nurture your skin with Pure=Beauty!

Simple ingredients, premium-quality products

Simple can be extremely effective. You can find the best beauty oils for face and body as well as the exquisite Nilotica shea butters from Pure=Beauty’s selection. The Pure=Beauty products are based on simple recipes and they are safe to use even for the smallest members of the family. All the products are manufactured in Finland.

The Pure=Beauty products contain only a few ingredients but they are of the best possible quality. The main ingredients of the products are argan oil, carrot oil and Nilotica shea butter.

  • Argan oil: Argan oil is known as a versatile ingredient in skincare as it can be used for face, body and hair. Argan oil contains plenty of antioxidants, vitamin E and essential fatty acids which strengthen the skin and help to reduce the damaging effect of the free radicals on skin cells. Argan oil is suitable for all skin types, especially for acne and aging skin. The organic and Ecocert-certified argan oil used in the Pure=Beauty products is from the Tamanari region in Morocco.
  • Carrot oil: Carrot oil is most commonly used to enhance natural tan. Carrot oil contains plenty of vitamin A. Carrot oil enhances hair growth and strengthens the hair roots The Pure=Beauty carrot oil is made by soaking organic carrots in sunflower oil for several weeks.
  • Nilotica shea butter: shea butter is an excellent ingredient for face and body. Shea butter has anti-inflammatory and healing properties. In addition to moisturizing the skin, shea butter can be used to treat scratches, rashes, sunburns and skin allergies. The Nilotica shea butter used in the Pure=Beauty products melts and spreads nicely on the skin, leaving the skin incredibly soft and smooth. The organic shea butter has also received the highest A quality ranking: it is 100 % pure, cold pressed, unprocessed and unrefined. No preservatives or fragrances have been added to the shea butter.