About Us

Welcome to discover the secrets to Nordic wellbeing!

We at Arctic Pure come from Finland, the land of a thousand lakes, the northern lights and the Midnight Sun. Here in Finland we truly live in harmony with our pristine nature – which is also one of the secrets to our happiness* and a great source of our wellbeing. We founded Arctic Pure in 2019 so that you could also enjoy all the wonderful things we have to offer here in the North, no matter where you live.

We believe that wellbeing is the result of a balanced and down-to-earth lifestyle. We want to support your quest for wellbeing with products that originate from our pure Arctic nature, filled with nutrient-rich plants and berries. From our selection, you can find natural supplements, natural cosmetics, superfoods and organic products.

We invite you to explore our selection and share a piece of the Nordic happiness with us!

(*Finland was ranked as the happiest country in the world in the UN World Happiness Report 2020.)

Quick facts

  • Arctic Pure was founded in 2019 by Hyvinvoinnin.fi, a Finnish family-owned online store focusing on wellbeing, natural beauty and ecological lifestyle. Hyvinvoinnin.fi was founded already in 2004 and we are one of the pioneers in our industry in Finland.
  • Hyvinvoinnin.fi holds Finland’s most extensive range of natural products, vitamins, natural cosmetics, organic products, bodybuilding supplements, weight management products and ecological home cleaning agents. The range of products covers over 500 brands with over 8,000 products.
  • In the consumer survey carried out in 2018 by the Finnish Commerce Federation, Hyvinvoinnin.fi was the fifth most respected online store in Finland.
  • The selection of Arctic Pure includes over 400 Finnish products from 38 brands.
  • We deliver worldwide with GLS, DHL and UPS.

Our values

We are committed to the following values:

Promoting wellbeing
Our product range is selected ethically and ecologically, with our customer’s interest in mind. We care about the wellbeing of our employees and environment.

We offer our customers unique and personalized service. Each individual is valued and respected in our work community.

We are a reliable and honest Finnish family business. We always make decisions from an ethical and ecological perspective.

Arctic Pure HQ

Our Headquarter is located in Paimio Sanatorium, Finland. 

Paimio Sanatorium is one of the Alvar and Aino Aalto's architectural masterpieces and here you can relax in its extraordinary atmosphere in the heart of the pine forest. You are warmly welcome to visit here around the year!