About Us

Wellbeing and ecological living

Founded in 2004, The Arctic Pure (Hyvinvoinnin Tavaratalo) is a Finnish family-owned online store of wellbeing and ecological lifestyle.

In the consumer survey carried out in 2018 by the Finnish Commerce Federation, Hyvinvoinnin Tavaratalo was the fifth most respected online store in Finland. Our range of products covers over 400 brands with almost 6,000 products, including Finland’s most extensive range of natural products, vitamins, natural cosmetics, organic products, bodybuilding supplements, weight management products, and ecological home cleaning agents.

Our online store has over 160,000 satisfied customers in Finland, and we deliver to all EU countries, Norway, and Switzerland. 

You're warmly welcome!
Hanneli Salo, shopkeeper

Our values

We are committed to the following values:

Promoting wellbeing
Our product range is selected with the customer’s interests in mind, ethically, and ecologically. We care about the wellbeing of our employees and environment.

Unique
We offer our customers unique and customised service. Everyone can be themselves in our work community.

Genuine
We are a reliable and honest Finnish family business. We always make decisions from an ethical and ecological perspective.