Puhdas+ Niacinamide 5% Serum

A niacinamide serum for brighter, more even skin

• Helps reduce the look of redness, evens the tone and brightens the skin
• Contains 5% niacinamide (vitamin B3) + moisturising support ingredients
• Suitable for all skin types, including sensitive and blemish-prone skin
• Light, fast-absorbing and completely fragrance-free texture
• Made in Finland – a vegan, skin-friendly choice

Puhdas+ Niacinamide 5% Serum is an effective yet gentle serum that balances the skin, minimises the look of pores and helps reduce the appearance of redness.

Niacinamide, or vitamin B3, is known as a multi-tasking ingredient that brightens the skin, strengthens its protective barrier and helps soften the look of small unevenness and pigmentation. This gentle, fast-absorbing serum is perfect for everyday skincare and is an especially good choice for sensitive, congested or uneven skin.

Brightening, soothing vitamin B3 to balance the skin

Niacinamide is one of the most researched and versatile ingredients in skincare. Its benefits are wide-ranging:

• Soothes the look of irritated, red skin
• Balances oil production and helps prevent congestion
• Improves the look of skin elasticity and brightens the tone
• Helps reduce the appearance of pigmentation
• Supports the skin's natural barrier and moisture balance

A 5% concentration is an ideal starting level: effective yet gentle, even for sensitive skin.

A pleasant texture for everyday use

The light, oil-free texture of the Puhdas+ serum absorbs in moments and leaves the skin smooth without a sticky feel. The fragrance-free formula suits everyone for whom simple, safe and effective skincare is a top priority.

Directions for use

Apply to clean skin, morning and evening. You can use it on its own or under a moisturiser. Suitable for use with other treatment products and make-up.