Fazer – over 100 years of sweetness
Fazer is an iconic Finnish confectionery brand founded by Karl Fazer over 100 years ago. Karl Fazer had studied in the finest confectionery shops in Europe and opened his first cafe in the heart of Helsinki in 1891. After gaining success, Fazer opened more cafes and expanded his business into the production of sweets. The first Fazer sweets from 1895, Pihlajanmarja (=rowanberry) marmalades, are still sold today and have become a true classic. During the following decades, Fazer further expanded their production of confectioneries, biscuits and breads as well as opened more cafes and eventually lunch restaurants. Today Fazer is one of the most highly valued and respected brands in Finland.